Module 9 | Social Media for Museums

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Technical Workshop 2: Time-Saving Social Media Tools & Cross-Channel Integration

Tuesday, December 14, 2021 | 11:00am PT, 2:00pm ET
Intermediate Level
Presenter: Sewon Chung Barrera, Senior Manager of Digital Marketing & Content Strategy, Exploratorium, California 

Description: Social media is essential to remain connected with your audiences. But the endless possibilities can quickly become overwhelming. Where do you even begin? A simple strategy will help establish your goals, online audiences, and the specific social media platforms that are right for your organization. These steps include identifying your low-hanging-fruit content and creating a plan of action for when things go wrong online. This session will help you streamline your social media plan so you can go from surviving to thriving in your social media channels.

Registration closes at 11:59pm PT on December 13.
Webinar will be streamed live on the Museum Learning Hub: Museum-Hub.org/Watch-Live.

register

 

Sewon Chung Barrera
Senior Manager of Digital Marketing & Content Strategy
Exploratorium
San Francisco, California 

 

Sewon Chung Barrera is a digital marketing strategist with over a decade of experience launching multichannel marketing campaigns and developing results-driven content strategies. Currently she oversees the digital marketing department at the Exploratorium, a San Francisco-based museum of science, art, and human perception described by the New York Times as the most important science museum to have opened since the mid- 20th century. Previously, Sewon led global content marketing campaigns at Samsung and developed content strategies for startups, eCommerce businesses, and Fortune 500 companies at Brafton. Sewon holds a Master of Arts from Columbia University’s Graduate School of Arts and Sciences, and a dual B.A. in Literary & Cultural Studies and Sociology from The College of William & Mary.

 

Sessions and Workshops in Module 9: Social Media for Museums

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INTRO SESSION

 Intro Session: Get Inspired for Social Media

Beginner Level: Join the Module 9 introductory session for social media to hear from two museum professionals (representing truly small museums) who have learned to harness the power of social media. 

Presenters: Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York, New York, and Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Cable, Wisconsin

 

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TEch Workshop 1

Build a Simple Social Media Strategy

Beginner Level: Social media is essential to remain connected with your audiences. This session will help you streamline your social media plan so you can go from surviving to thriving in your social media channels. 

Presenter: Lori Byrd-McDevitt, Co-Founder, 1909 Digital, Indianapolis, Indiana

A woman has chin-length brown hair and a colorful, green top on. She tilts her head to the side.

Tech Workshop 2

Time-Saving Social Tools & Cross-Channel Integration

Intermediate Level: Join this session to learn about free and inexpensive tools for managing multiple types of social media platforms and actionable tips for integrating social media with common audience channels including your website, newsletter, and advertising. 

Presenter: Sewon Chung Barrera, Senior Manager of Digital Marketing & Content Strategy, Exploratorium, San Francisco, California 

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TEch Workshop 3

Creating Engaging Social Media Campaigns

Advanced Level: Building on our social media strategy and social media tools workshops, we’ll explore how to ideate, create, and launch campaigns that are creative, engaging, efficient, and effective no matter your team’s size.

Presenter: Jessica Johnson, Creative Strategist, Snap, Inc., Landover, Maryland