Module 9 | Social Media for Museums

Technical Workshop 3: Creating Engaging Social Media Campaigns for Museums

Thursday, December 16, 2021 | 11:00am PT, 2:00pm ET
Advanced Level
Presenter: Jessica Johnson, Creative Strategist; Snap, Inc., Landover, Maryland
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Description: How do we use our objects to tell stories, create buy-in, and preserve culture on social media? Join this session to learn how to create impactful social media campaigns for day-to-day and special projects at your cultural institution. Building on our social media strategy and social media tools workshops, we’ll explore how to ideate, create, and launch campaigns that are creative, engaging, efficient, and effective no matter your team’s size.

Download Module 9 Digital Toolkit (PDF version)

Download Module 9 Digital Toolkit (Word version)

Read Module 9 Review (PDF version)

 

Jessica Johnson
Creative Strategist, Snap, Inc.
Landover, Maryland 

 

Jessica Johnson is a Creative Strategist at Snap, Inc. Prior to beginning work in the tech industry, she was an award-winning Social Engagement Producer at the Smithsonian National Museum of African American History and Culture. Jessica holds a master’s degree in Journalism from Temple University and earned her Bachelor of Science in Fashion and Textile Management at North Carolina State University. Jessica has worked in multiple industries including fashion, higher education, and advertising. She is interested in exploring practical uses for new media and finding new ways to communicate across audiences. Jessica is also passionate about fashion history from the African American perspective and activating archives in the digital world.

 

Sessions and Workshops in Module 9: Social Media for Museums

Emily Stone has a ball cap on and stands in front of a large waterway.

INTRO SESSION

 Intro Session: Get Inspired for Social Media

Beginner Level: Join the Module 9 introductory session for social media to hear from two museum professionals (representing truly small museums) who have learned to harness the power of social media. 

Presenters: Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York, New York, and Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Cable, Wisconsin

 

Lor has her hair pulled back; she wears eyeglasses and has a yellow top on.

TEch Workshop 1

Build a Simple Social Media Strategy

Beginner Level: Social media is essential to remain connected with your audiences. This session will help you streamline your social media plan so you can go from surviving to thriving in your social media channels. 

Presenter: Lori Byrd-McDevitt, Co-Founder, 1909 Digital, Indianapolis, Indiana

A woman has chin-length brown hair and a colorful, green top on. She tilts her head to the side.

Tech Workshop 2

Time-Saving Social Tools & Cross-Channel Integration

Intermediate Level: Join this session to learn about free and inexpensive tools for managing multiple types of social media platforms and actionable tips for integrating social media with common audience channels including your website, newsletter, and advertising. 

Presenter: Sewon Chung Barrera, Senior Manager of Digital Marketing & Content Strategy, Exploratorium, San Francisco, California 

A woman has long braids that are blonde on the ends. She smiles joyous and stands in front of a white background.

TEch Workshop 3

Creating Engaging Social Media Campaigns

Advanced Level: Building on our social media strategy and social media tools workshops, we’ll explore how to ideate, create, and launch campaigns that are creative, engaging, efficient, and effective no matter your team’s size.

Presenter: Jessica Johnson, Creative Strategist, Snap, Inc., Landover, Maryland