Module 9 | Social Media for Museums
Technical Workshop 3: Creating Engaging Social Media Campaigns for Museums
Thursday, December 16, 2021 | 11:00am PT, 2:00pm ET
Presenter: Jessica Johnson, Creative Strategist; Snap, Inc., Landover, Maryland
Description: How do we use our objects to tell stories, create buy-in, and preserve culture on social media? Join this session to learn how to create impactful social media campaigns for day-to-day and special projects at your cultural institution. Building on our social media strategy and social media tools workshops, we’ll explore how to ideate, create, and launch campaigns that are creative, engaging, efficient, and effective no matter your team’s size.
Registration closes at 11:59pm PT on December 15.
Webinar will be streamed live on the Museum Learning Hub: Museum-Hub.org/Watch-Live.
Creative Strategist, Snap, Inc.
Sessions and Workshops in Module 9: Social Media for Museums
Beginner Level: Join the Module 9 introductory session for social media to hear from two museum professionals (representing truly small museums) who have learned to harness the power of social media.
Presenters: Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York, New York, and Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Cable, Wisconsin
TEch Workshop 1
Beginner Level: Social media is essential to remain connected with your audiences. This session will help you streamline your social media plan so you can go from surviving to thriving in your social media channels.
Presenter: Lori Byrd-McDevitt, Co-Founder, 1909 Digital, Indianapolis, Indiana
Tech Workshop 2
Intermediate Level: Join this session to learn about free and inexpensive tools for managing multiple types of social media platforms and actionable tips for integrating social media with common audience channels including your website, newsletter, and advertising.
Presenter: Sewon Chung Barrera, Senior Manager of Digital Marketing & Content Strategy, Exploratorium, San Francisco, California
TEch Workshop 3
Advanced Level: Building on our social media strategy and social media tools workshops, we’ll explore how to ideate, create, and launch campaigns that are creative, engaging, efficient, and effective no matter your team’s size.
Presenter: Jessica Johnson, Creative Strategist, Snap, Inc., Landover, Maryland