Module 9 | Social Media for Museums

Technical Workshop 1: Build a Simple Social Media Strategy

Thursday, December 9, 2021 | 11:00am PT, 2:00pm ET
Beginner Level
Presenter: Lori Byrd-McDevitt, Co-Founder, 1909 Digital, Indianapolis, Indiana
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Description: Social media is essential to remain connected with your audiences. But the endless possibilities can quickly become overwhelming. Where do you even begin? A simple strategy will help establish your goals, online audiences, and the specific social media platforms that are right for your organization. These steps include identifying your low-hanging-fruit content and creating a plan of action for when things go wrong online. This session will help you streamline your social media plan so you can go from surviving to thriving in your social media channels.

Download Module 9 Digital Toolkit (PDF version)

Download Module 9 Digital Toolkit (Word version)

Read Module 9 Review (PDF version)

 

Lori Byrd-McDevitt
Co-Founder, 1909 Digital
Indianapolis, Indiana

 

Lori is the co-founder of 1909 DIGITAL, an end-to-end digital marketing agency that supports many museums and non-profits. She is a longtime #musesocial community organizer thanks to her decade as Social Media Manager at The Children’s Museum of Indianapolis. She is a former Museum Computer Network board member and co-founded and admins the Museum Social Media Managers Facebook Group. She’s passionate about self-care for museum professionals, audience engagement, cross-institutional collaboration, crisis communications, & Agile leadership.

 

Sessions and Workshops in Module 9: Social Media for Museums

Emily Stone has a ball cap on and stands in front of a large waterway.

INTRO SESSION

 Intro Session: Get Inspired for Social Media

Beginner Level: Join the Module 9 introductory session for social media to hear from two museum professionals (representing truly small museums) who have learned to harness the power of social media. 

Presenters: Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York, New York, and Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Cable, Wisconsin

 

Lor has her hair pulled back; she wears eyeglasses and has a yellow top on.

TEch Workshop 1

Build a Simple Social Media Strategy

Beginner Level: Social media is essential to remain connected with your audiences. This session will help you streamline your social media plan so you can go from surviving to thriving in your social media channels. 

Presenter: Lori Byrd-McDevitt, Co-Founder, 1909 Digital, Indianapolis, Indiana

A woman has chin-length brown hair and a colorful, green top on. She tilts her head to the side.

Tech Workshop 2

Time-Saving Social Tools & Cross-Channel Integration

Intermediate Level: Join this session to learn about free and inexpensive tools for managing multiple types of social media platforms and actionable tips for integrating social media with common audience channels including your website, newsletter, and advertising. 

Presenter: Sewon Chung Barrera, Senior Manager of Digital Marketing & Content Strategy, Exploratorium, San Francisco, California 

A woman has long braids that are blonde on the ends. She smiles joyous and stands in front of a white background.

TEch Workshop 3

Creating Engaging Social Media Campaigns

Advanced Level: Building on our social media strategy and social media tools workshops, we’ll explore how to ideate, create, and launch campaigns that are creative, engaging, efficient, and effective no matter your team’s size.

Presenter: Jessica Johnson, Creative Strategist, Snap, Inc., Landover, Maryland