Module 9 | Social Media for Museums

Two headshots, side by side. On the left, a woman wears a ball cap and life jacket as she stands beside the water. On the right, a woman in a white sweater stands in front of a gray brick wall.

Intro Session: Get Inspired for Social Media in Museums

Thursday, December 2, 2021 | 11:00am PT, 2:00pm ET
Beginner Level
Presenters:
Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York, New York, and Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Cable, Wisconsin

Description: Social media is the perfect platform to communicate the passion behind a museum’s mission and to tell stories in a way that can resonate with diverse audiences. Join the Module 9 introductory session to hear from two museum professionals (representing truly small museums) who have learned to harness the power of social media. See examples of their social media strategies and posts, and learn about their use of  social media to highlight the unique aspects of their museum collections, locations and histories in order to connect with existing and potential visitors.

Registration closes at 11:59pm PT on December 1.
Webinar will be streamed live on the Museum Learning Hub: Museum-Hub.org/Watch-Live.

register

 

Emily Stone
Naturalist / Education Director
Cable Natural History Museum
Cable, Wisconsin

 

Emily Stone is a naturalist by birth, training, profession, and passion. She teaches kids of all ages about nature in beautiful places. She earned a degree in Outdoor Education-Natural History Northland College and a M.S. in the Field Naturalist Program at the University of Vermont. As the Naturalist/Education Director at the Cable Natural History Museum since 2011, Emily coordinates school programs, public programs, exhibit development, and more. As part of Museum outreach, Emily writes an award-winning “Natural Connections” column for more than 20 newspapers across 3 states. Her second Natural Connections book won an Excellence in Craft award from the Outdoor Writers Association of America.

 

Melissa Kiewiet
Director of Development and Community Engagement 
Dyckman Farmhouse Museum
New York, New York

 

Melissa Kiewiet is the Director of Development and Community Engagement at the Dyckman Farmhouse Museum Alliance. Kiewiet earned her Bachelors’ degree in History from Maryville College in Maryville, Tennessee. She is a graduate of the Cooperstown Graduate Program at the State University of New York College at Oneonta and earned her Masters degree in Museum Studies. She has worked in various development departments in the arts and culture sector prior to her current position and serves on the Diversity Task Force for the Maryville College Alumni Board.

Sessions and Workshops in Module 9: Social Media for Museums

Emily Stone has a ball cap on and stands in front of a large waterway.

INTRO SESSION

 Intro Session: Get Inspired for Social Media

Beginner Level: Join the Module 9 introductory session for social media to hear from two museum professionals (representing truly small museums) who have learned to harness the power of social media. 

Presenters: Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York, New York, and Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Cable, Wisconsin

 

Lor has her hair pulled back; she wears eyeglasses and has a yellow top on.

TEch Workshop 1

Build a Simple Social Media Strategy

Beginner Level: Social media is essential to remain connected with your audiences. This session will help you streamline your social media plan so you can go from surviving to thriving in your social media channels. 

Presenter: Lori Byrd-McDevitt, Co-Founder, 1909 Digital, Indianapolis, Indiana

A woman has chin-length brown hair and a colorful, green top on. She tilts her head to the side.

Tech Workshop 2

Time-Saving Social Tools & Cross-Channel Integration

Intermediate Level: Join this session to learn about free and inexpensive tools for managing multiple types of social media platforms and actionable tips for integrating social media with common audience channels including your website, newsletter, and advertising. 

Presenter: Sewon Chung Barrera, Senior Manager of Digital Marketing & Content Strategy, Exploratorium, San Francisco, California 

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TEch Workshop 3

Creating Engaging Social Media Campaigns

Advanced Level: Building on our social media strategy and social media tools workshops, we’ll explore how to ideate, create, and launch campaigns that are creative, engaging, efficient, and effective no matter your team’s size.

Presenter: Jessica Johnson, Creative Strategist, Snap, Inc., Landover, Maryland