Module 9 | Social Media for Museums

Technical Workshop 2: Time-Saving Social Media Tools & Cross-Channel Integration

Tuesday, December 14, 2021 | 11:00am PT, 2:00pm ET
Intermediate Level
Presenter: Sewon Chung Barrera, Senior Manager of Digital Marketing & Content Strategy, Exploratorium, California
> Download Transcript (Word) | Download Transcript (.pdf)

Description: Join this session to learn about free and inexpensive tools for managing multiple types of social media platforms and actionable tips for integrating social media with key audience channels including your website, newsletter, and advertising. Instruction will include an overview of common social media tools and an example workflow geared towards busy museum professionals without a dedicated social media manager.

Download Module 9 Digital Toolkit (PDF version)

Download Module 9 Digital Toolkit (Word version)

Read Module 9 Review (PDF version)

 

Sewon Chung Barrera
Senior Manager of Digital Marketing & Content Strategy
Exploratorium
San Francisco, California 

 

Sewon Chung Barrera is a digital marketing strategist with over a decade of experience launching multichannel marketing campaigns and developing results-driven content strategies. Currently she oversees the digital marketing department at the Exploratorium, a San Francisco-based museum of science, art, and human perception described by the New York Times as the most important science museum to have opened since the mid- 20th century. Previously, Sewon led global content marketing campaigns at Samsung and developed content strategies for startups, eCommerce businesses, and Fortune 500 companies at Brafton. Sewon holds a Master of Arts from Columbia University’s Graduate School of Arts and Sciences, and a dual B.A. in Literary & Cultural Studies and Sociology from The College of William & Mary.

 

Sessions and Workshops in Module 9: Social Media for Museums

Emily Stone has a ball cap on and stands in front of a large waterway.

INTRO SESSION

 Intro Session: Get Inspired for Social Media

Beginner Level: Join the Module 9 introductory session for social media to hear from two museum professionals (representing truly small museums) who have learned to harness the power of social media. 

Presenters: Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York, New York, and Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Cable, Wisconsin

 

Lor has her hair pulled back; she wears eyeglasses and has a yellow top on.

TEch Workshop 1

Build a Simple Social Media Strategy

Beginner Level: Social media is essential to remain connected with your audiences. This session will help you streamline your social media plan so you can go from surviving to thriving in your social media channels. 

Presenter: Lori Byrd-McDevitt, Co-Founder, 1909 Digital, Indianapolis, Indiana

A woman has chin-length brown hair and a colorful, green top on. She tilts her head to the side.

Tech Workshop 2

Time-Saving Social Tools & Cross-Channel Integration

Intermediate Level: Join this session to learn about free and inexpensive tools for managing multiple types of social media platforms and actionable tips for integrating social media with common audience channels including your website, newsletter, and advertising. 

Presenter: Sewon Chung Barrera, Senior Manager of Digital Marketing & Content Strategy, Exploratorium, San Francisco, California 

A woman has long braids that are blonde on the ends. She smiles joyous and stands in front of a white background.

TEch Workshop 3

Creating Engaging Social Media Campaigns

Advanced Level: Building on our social media strategy and social media tools workshops, we’ll explore how to ideate, create, and launch campaigns that are creative, engaging, efficient, and effective no matter your team’s size.

Presenter: Jessica Johnson, Creative Strategist, Snap, Inc., Landover, Maryland