Module 9 | Social Media for Museums
Intro Session: Get Inspired for Social Media in Museums
Thursday, December 2, 2021 | 11:00am PT, 2:00pm ET
Beginner Level
Presenters: Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York, New York, and Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Cable, Wisconsin
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Description: Social media is the perfect platform to communicate the passion behind a museum’s mission and to tell stories in a way that can resonate with diverse audiences. Join the Module 9 introductory session to hear from two museum professionals (representing truly small museums) who have learned to harness the power of social media. See examples of their social media strategies and posts, and learn about their use of social media to highlight the unique aspects of their museum collections, locations and histories in order to connect with existing and potential visitors.
Download Module 9 Digital Toolkit (PDF version)
Naturalist / Education Director
Cable Natural History Museum
Cable, Wisconsin
Sessions and Workshops in Module 9: Social Media for Museums
INTRO SESSION
Intro Session: Get Inspired for Social Media
Beginner Level: Join the Module 9 introductory session for social media to hear from two museum professionals (representing truly small museums) who have learned to harness the power of social media.
Presenters: Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York, New York, and Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Cable, Wisconsin
TEch Workshop 1
Build a Simple Social Media Strategy
Beginner Level: Social media is essential to remain connected with your audiences. This session will help you streamline your social media plan so you can go from surviving to thriving in your social media channels.
Presenter: Lori Byrd-McDevitt, Co-Founder, 1909 Digital, Indianapolis, Indiana
Tech Workshop 2
Time-Saving Social Tools & Cross-Channel Integration
Intermediate Level: Join this session to learn about free and inexpensive tools for managing multiple types of social media platforms and actionable tips for integrating social media with common audience channels including your website, newsletter, and advertising.
Presenter: Sewon Chung Barrera, Senior Manager of Digital Marketing & Content Strategy, Exploratorium, San Francisco, California
TEch Workshop 3
Creating Engaging Social Media Campaigns
Advanced Level: Building on our social media strategy and social media tools workshops, we’ll explore how to ideate, create, and launch campaigns that are creative, engaging, efficient, and effective no matter your team’s size.
Presenter: Jessica Johnson, Creative Strategist, Snap, Inc., Landover, Maryland