Module 8 | Audiences and Analytics for Museums

Building Digital Strategies and Interpreting Social Media Analytics

Tuesday, November 16, 2021 | 11:00am PT, 2:00pm ET
Intermediate Level
Presenter: Acacia Berry, Founder, Archaeological Analytics

Description: Digital strategies help organizations plan and execute their marketing approach on web and social platforms. Analytics, however, are used to measure the success or failure of your digital strategy. In this session, we will learn the fundamentals of building or reanalyzing digital strategies while considering the tools needed to execute and interpret the results for each social channel.

Registration closes at 11:59pm PT on November 15.
Webinar will be streamed live on the Museum Learning Hub: Museum-Hub.org/Watch-Live.

register

 

Acacia Berry
Founder, Archaeological Analytics

 

Acacia Berry is the founder of Archaeological Analytics, a company that supports U.S. and Canadian cultural heritage on the web and social media. She is a trained archaeologist with 15 years of experience doing fieldwork, managing collections, and creating public programming for the American Museum of Natural History, NYC’s Landmarks Preservation Commission, and other cultural heritage firms in the tri-state area. Following her last job as a digital collections assistant in 2015, Acacia became a digital strategist and built Archaeological Analytics to act as a support network for cultural organizations and their digital assets.

 

 

 

 

 

 

 

 

 

Sessions and Workshops in Module 8: Audiences and Analytics for Museums

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INTRO SESSION

 Get Inspired for Audiences and Analytics for Museums and GLAM 

Beginner Level: Hear from two museum professionals who have embraced analytics and taught themselves and others to get excited about the valuable insights that data can provide!

Presenters: Arturo Garcia, Manager of Marketing and Communications, Museum of Photographic Arts, California; and Emily Robertson, Independent Consultant, Studio Robertson, Boston

 

A black-and-white image of Elena with a black cardigan sweater and a patterned blouse. She stands in front of a dark wall.

TEch Workshop 1

Creating An Analytics Toolbox to Evaluate Museum Digital Experiences

Beginner Level: This workshop will share examples of the application of different methods and a case study about how to develop a user segmentation. 

Presenter: Elena Villaespesa, Assistant Professor, School of Information, Pratt Institute, New York

A woman with black her and a white shirt rests her chin on her forearm and looks up pensively.

Tech Workshop 2

Building Digital Strategies and Interpreting Social Media Analytics

Intermediate Level: In this session, we will learn the fundamentals of building or reanalyzing digital strategies while considering the tools needed to execute and interpret the results for each social channel.

Presenter: Acacia Berry, Founder, Archaeological Analytics

A woman with long, light brown hair and a blue blouse stands in front of a body of water and smiles.

TEch Workshop 3

Using Analytics to Understand Audiences and Optimize Your Efforts

Advanced Level: Beginning with web analytics, we will discuss the importance of a research question in guiding your analysis of user behavior data. 

Presenter: Dana Allen-Greil, Vice President of Marketing, Monterey Bay Aquarium, Monterey, California