Module 8 | Audiences and Analytics for Museums
Intro Session: Get Inspired for Audiences and Analytics
Thursday, November 4, 2021 | 11:00am PT, 2:00pm ET
Presenters: Arturo Garcia, Manager of Marketing and Communications, Museum of Photographic Arts, California; and Emily Robertson, Independent Consultant, Studio Robertson, Massachusetts
> Download Transcript (Word) | Download Transcript (.pdf)
Description: In today’s technology-driven world many museums have begun to explore the possibilities offered by data analytics to better understand how to best serve their potential audiences. Like any business with financial needs, museums can collect and analyze data to help determine how to improve the user experience to attract visitors and even drive revenue. If this seems daunting, join the Module 8 intro session to hear from two museum professionals who have embraced analytics and taught themselves and others to get excited about the valuable insights that data can provide! Get inspired by their confidence and passion for (simple) analytic tools that can help you gain actionable insights into your museum and achieve marketing objectives.
Manager of Marketing and Communications
Museum of Photographic Arts
San Diego, California
Sessions and Workshops in Module 8: Audiences and Analytics for Museums
Beginner Level: Hear from two museum professionals who have embraced analytics and taught themselves and others to get excited about the valuable insights that data can provide!
Presenters: Arturo Garcia, Manager of Marketing and Communications, Museum of Photographic Arts, California; and Emily Robertson, Independent Consultant, Studio Robertson, Boston
TEch Workshop 1
Beginner Level: This workshop will share examples of the application of different methods and a case study about how to develop a user segmentation.
Presenter: Elena Villaespesa, Assistant Professor, School of Information, Pratt Institute, New York
Tech Workshop 2
Intermediate Level: In this session, we will learn the fundamentals of building or reanalyzing digital strategies while considering the tools needed to execute and interpret the results for each social channel.
Presenter: Acacia Berry, Founder, Archaeological Analytics
TEch Workshop 3
Advanced Level: Beginning with web analytics, we will discuss the importance of a research question in guiding your analysis of user behavior data.
Presenter: Dana Allen-Greil, Vice President of Marketing, Monterey Bay Aquarium, Monterey, California