December 16th Toolkit: Technical Workshop 3: Creating Engaging Social Media

Presenter: Jessica Johnson, hello@JessicaEJohnson.com | http://www.JessicaEJohnson.com
Creative Strategist; Snap, Inc., Landover, Maryland
Twitter: @_jessicaelise_ | LinkedIn

Strategic Planning

Number of social media campaign types:
– Always on/Evergreen
What is evergreen content
– Event/Live Programming
– Partnerships/Multi-institution
– New acquisitions/Exhibitions/Special projects
New acquisitions example at the LA County Museum of Art
Exhibition example at the Museum of the City of New York

Social media strategy templates:
– Social media strategy template (Hootsuite, must sign in)
– Social media content calendar (Hootsuite, must sign in)
– Social media content calendar (HubSpot, free download for an Excel template)

Look & Feel

Brand guidelines
– Importance of brand guidelines
– Brand style guide (HubSpot, create an account for free resources)
– Examples of brand guides: Starbucks | NASA | Audi

Behance
Canva

Launch

Social media toolkits (refer to Museum-hub.org!)
Campaign hashtags
– #FossilFridays at the Houston Museum of Natural Science
– #RelistWolves (efforts to Endangered Species Act) at the Woodland Park Zoo

Evaluate (see the ‘Audiences & Analytics’ Forum on Museum-hub.org!)

• This topic was modified 2 years ago by gabriellem.