Social Media for Museums

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    • December 16th Toolkit: Technical Workshop 3: Creating Engaging Social Media Presenter: Jessica Johnson, hello@JessicaEJohnson.com | www.JessicaEJohnson.com Creative Strategist; Snap, Inc., Landover, Maryland Twitter: @_jessicaelise_ | LinkedIn Strategic Planning Number of social media campaign types: - Always on/Evergreen What is evergreen content - Event/Live Programming - Partnerships/Multi-institution - New acquisitions/Exhibitions/Special projects New acquisitions example at the LA County Museum of Art Exhibition example at the Museum of the City of New York Social media strategy templates: - Social media strategy template (Hootsuite, must sign in) - Social media content calendar (Hootsuite, must sign in) - Social media content calendar (HubSpot, free download for an Excel template) Look & Feel Brand guidelines - Importance of brand guidelines - Brand style guide (HubSpot, create an account for free resources) - Examples of brand guides: Starbucks | NASA | Audi Behance Canva Launch Social media toolkits (refer to Museum-hub.org!) Campaign hashtags - #FossilFridays at the Houston Museum of Natural Science - #RelistWolves (efforts to Endangered Species Act) at the Woodland Park Zoo Evaluate (see the ‘Audiences & Analytics’ Forum on Museum-hub.org!)

      Started by: gabriellem

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      gabriellem

    • December 14th Toolkit: Technical Workshop 2: Time-Saving Social Media Tools Presenter: Sewon Chung Barrera, sewonbarrera@gmail.com | LinkedIn Senior Manager of Digital Marketing & Content Strategy, Exploratorium, California Exploratorium Facebook, Facebook Instagram, Instagram Twitter, Twitter Youtube, YouTube Tumblr, Tumblr Pinterest, Pinterest Time-Saving Social Media Tools Planning and scheduling tools - In-app (free) Facebook Creator Studio - schedules Instagram and Facebook posts Twitter ad campaign - Hootsuite (free/$49+) 1 user, up to 2 profiles 5 scheduled posts/month integrates with Instagram, Facebook, Twitter, LinkedIn, Youtube, Pinterest - Buffer (free/$5+) 1 user, up to 3 profiles 10 scheduled posts/month Instagram, Facebook, Twitter, LinkedIn, Pinterest - SproutSocial ($89/month) 1 user, up to 3 profiles 10 scheduled posts/month Instagram, Facebook, Twitter, LinkedIn, Pinterest Free stock photos: Shutterstock | IStockPhoto | Pixabay Content creating: Canva Tips: Try 30-day free trial but make sure you commit to using it fully Check on a discounted rate for annual plan vs. month-to-month Ask about nonprofit discount - even if it’s not in any forums listed on their websites Review all of your digital marketing tools annually Sourcing Visuals Designing posts: Canva Free images: Unsplash Images of women in STEM: If Then Collection

      Started by: gabriellem

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      gabriellem

    • December 9th Toolkit: Technical Workshop 1: Build a Simple Social Media Strategy Presenter: Lori Byrd-McDevitt, Co-Founder, 1909 Digital, Indianapolis, Indiana Website, https://1909digital.com/ Twitter, https://twitter.com/1909digital Instagram, https://www.instagram.com/1909digital/ Facebook, https://www.facebook.com/1909digital/ LinkedIn, https://www.linkedin.com/company/1909-digital/ Simple Social Media Strategy Template Communicates an established plan Reinforces goals Centralizes best practices Provides a reference point for decision making What goes into a simple social strategy? - Goals & objectives What does the museum want to accomplish? - Audience Who is our audience? Who do we want to reach? Figure out audience: - For Facebook: https://www.facebook.com/business/learn/lessons/identify-target-audience - For Instagram: Use the institution’s Business profile. Select the three horizontal lines in the top right corner. Choose Insights. Click on Total followers to determine locations, age ranges, gender, and most active times. - For Twitter: https://blog.hootsuite.com/twitter-analytics-guide/ - For YouTube: https://www.thinkwithgoogle.com/feature/findmyaudience/?utm_medium=cpc&utm_source=paid-media&utm_team=twg-us&utm_campaign=twg-cpc-us-2021q3-ASC-find-my-audience-tool&gclid=Cj0KCQiAzMGNBhCyARIsANpUkzMx5ldtTsVom6bKOkkn4s1eJhfSAS9ZMScld_FBVu-ZvVh2crcIO2oaAgHHEALw_wcB&gclsrc=aw.ds - Target social media audience: https://www.hootsuite.com/resources/blog/buyer-persona-template - Platforms What are our platforms? (ex. YouTube, email, Facebook) Where does each audience engage? What are the top-priority channels? Figure out the best social media for your organization: https://aofund.org/resource/choosing-right-social-media-platform-your-business/ / https://digitalmarketinginstitute.com/blog/which-social-media-platforms-should-you-use-for-your-business - Engagement goals by channel What are we trying to do through each of these platforms (social media-specific goals)? How to set meaningful goals: https://sproutsocial.com/insights/social-media-goals/ / https://blog.hootsuite.com/smart-social-media-goals/ - Content plan What is our content? (ex. post, pictures, video, blog) What content is low-hanging fruit? - Collections metadata (see Professor McGonagall's hat at the MoPOP Seattle) - Blogs (The M Blog at the Minnesota Museum of American Art The M Blog at the Minnesota Museum of American Art) - Exhibit labels (Lions at the Met Museum) - Staff research (Not necessarily research, but staff-in-action) - News coverage - User-generated content Who is already making content? What can be repeatedly repurposed? Create content with pre-made templates: Canva - Annual campaign calendar What campaigns can we relate to in a year? What themes can our museum use? (ex. March, Women’s History Month; February, Black History Month) Tips for creating a content calendar: https://www.lianatech.com/resources/blog/10-tips-for-creating-a-content-calendar.html Example from the Burke Museum - Schedule When are we posting? - Core messaging How does it relate to our main message and values? When museums might respond to current events: http://midatlanticmuseums.org/resources/responding-to-current-events/

      Started by: gabriellem

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      gabriellem

    • December 2nd Toolkit: Get Inspired for Social Media Presenters: Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Wisconsin From Melissa Kiewiet’s presentation: Managing Social Media: Hootsuite, https://www.hootsuite.com/ Helped to create social media strategy document for content creation Social Media Marketing for Dummies (2012) Museum Social Media Managers Facebook Group Using animals or stuffed animals sort of as mascots for the museum Pulling in memes that can relate to what audiences know, recognize, or are interested in (ex. cold Bernie Sanders on the porch of the farmhouse) T-shirts or merchandise that trace back to the institution Some printing options: Vistaprint StickerMule CustomInk Dyckman Farmhouse Alliance Links: Website, www.dyckmanfarmhouse.org Instagram, www.instagram.com/dyckmanfarmhouse Facebook, www.facebook.com/DyckmanFarmhouseMuseum Twitter, www.twitter.com/dyckmanfarm LinkedIn, https://www.linkedin.com/company/dyckman-farmhouse-museum Youtube, https://www.youtube.com/channel/UCxoCG3iYjUKUYYea-Kebr7w From Emily Stone’s presentation: Audacity Audio Editor, https://www.audacityteam.org/ Powerpoint for videos Create Powerpoint > Slide Show > Record Slide Show Canva, https://www.canva.com/ Templates for various products - Informational flyers, Facebook posts, Instagram posts, newsletters, etc. Boosting Facebook events as ads for awareness Using social media hashtags #Museum30 Hashtags can be used to tie posts to specific topics or interests; those viewing the hashtag can find your content Linktree, https://linktr.ee/ “Find at the link in our profile”, “click the link in bio” One central link that organizations can use to compile all important links and social media Can be used to highlight important events, blog posts, etc. Cable Natural History Museum Links: Website, www.cablemuseum.org Instagram, www.instagram.com/cable.natural.history.museum Facebook, www.facebook.com/CableNaturalHistoryMuseum Twitter, https://twitter.com/CableNHMuseum Youtube, https://www.youtube.com/user/CableMuseum/featured

      Started by: gabriellem

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