December 14th Toolkit: Technical Workshop 2: Time-Saving Social Media Tools

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      gabriellem

        Presenter: Sewon Chung Barrera, sewonbarrera@gmail.com | LinkedIn
        Senior Manager of Digital Marketing & Content Strategy, Exploratorium, California

        Exploratorium
        Facebook, Facebook
        Instagram, Instagram
        Twitter, Twitter
        Youtube, YouTube
        Tumblr, Tumblr
        Pinterest, Pinterest

        Time-Saving Social Media Tools

        Planning and scheduling tools
        – In-app (free)
        Facebook Creator Studio – schedules Instagram and Facebook posts
        Twitter ad campaign
        Hootsuite (free/$49+)
        1 user, up to 2 profiles
        5 scheduled posts/month
        integrates with Instagram, Facebook, Twitter, LinkedIn, Youtube, Pinterest
        Buffer (free/$5+)
        1 user, up to 3 profiles
        10 scheduled posts/month
        Instagram, Facebook, Twitter, LinkedIn, Pinterest
        SproutSocial ($89/month)
        1 user, up to 3 profiles
        10 scheduled posts/month
        Instagram, Facebook, Twitter, LinkedIn, Pinterest

        Free stock photos: Shutterstock | IStockPhoto | Pixabay
        Content creating: Canva

        Tips:
        Try 30-day free trial but make sure you commit to using it fully
        Check on a discounted rate for annual plan vs. month-to-month
        Ask about nonprofit discount – even if it’s not in any forums listed on their websites
        Review all of your digital marketing tools annually

        Sourcing Visuals

        Designing posts: Canva
        Free images: Unsplash
        Images of women in STEM: If Then Collection

        • This topic was modified 2 years ago by gabriellem.
        • This topic was modified 2 years ago by gabriellem.
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