December 14th Toolkit: Technical Workshop 2: Time-Saving Social Media Tools

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      gabriellem

      Presenter: Sewon Chung Barrera, sewonbarrera@gmail.com | LinkedIn
      Senior Manager of Digital Marketing & Content Strategy, Exploratorium, California

      Exploratorium
      Facebook, Facebook
      Instagram, Instagram
      Twitter, Twitter
      Youtube, YouTube
      Tumblr, Tumblr
      Pinterest, Pinterest

      Time-Saving Social Media Tools

      Planning and scheduling tools
      – In-app (free)
      Facebook Creator Studio – schedules Instagram and Facebook posts
      Twitter ad campaign
      Hootsuite (free/$49+)
      1 user, up to 2 profiles
      5 scheduled posts/month
      integrates with Instagram, Facebook, Twitter, LinkedIn, Youtube, Pinterest
      Buffer (free/$5+)
      1 user, up to 3 profiles
      10 scheduled posts/month
      Instagram, Facebook, Twitter, LinkedIn, Pinterest
      SproutSocial ($89/month)
      1 user, up to 3 profiles
      10 scheduled posts/month
      Instagram, Facebook, Twitter, LinkedIn, Pinterest

      Free stock photos: Shutterstock | IStockPhoto | Pixabay
      Content creating: Canva

      Tips:
      Try 30-day free trial but make sure you commit to using it fully
      Check on a discounted rate for annual plan vs. month-to-month
      Ask about nonprofit discount – even if it’s not in any forums listed on their websites
      Review all of your digital marketing tools annually

      Sourcing Visuals

      Designing posts: Canva
      Free images: Unsplash
      Images of women in STEM: If Then Collection

      • This topic was modified 1 month ago by gabriellem.
      • This topic was modified 1 month ago by gabriellem.
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