Audiences & Analytics

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  • This forum has 5 topics, and was last updated 2 days ago by yinax.
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    • Can Digital Membership Cards Improve Museum Audience Analytics? Hi everyone, I'm interested in learning how museums are using digital membership cards as part of their audience analytics strategy. Many museums already track website traffic, ticket sales, and exhibition attendance, but it seems like digital membership cards could provide an additional layer of insight. For example: Which members visit most frequently? Which exhibitions attract different membership tiers? How many members actually redeem their benefits? Do renewal reminders sent through a digital wallet increase renewal rates? Can check-in data help identify peak visiting times or member engagement trends? I've noticed that many institutions are moving from plastic cards to Apple Wallet and Google Wallet membership cards because they simplify entry while also generating more useful engagement data than traditional physical cards. For museums already using digital membership cards: What analytics have been the most valuable? Has the data changed how you plan exhibitions, member events, or marketing campaigns? Which KPIs do you monitor regularly? I'm also exploring platforms like MembershipAnywhere, which combines digital membership card with member engagement features and analytics dashboards, making it easier to understand visitor behavior instead of only tracking attendance.

      Started by: yinax

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    • 2 days ago

      yinax

    • November 18th Toolkit: Using Analytics to Understand Audiences Presenter: Dana Allen-Greil, Vice President of Marketing, Monterey Bay Aquarium, Monterey, California @danamuses danaallengreil@gmail.com Example Goals and Indicators: Meet or exceed attendance or earned revenue projections: Tools: - Tessitura (CRM): https://www.tessituranetwork.com/ - Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision - Market Research: https://www.askattest.com/blog/articles/market-research-tools - Google PageSpeed: https://pagespeed.web.dev/?utm_source=psi&utm_medium=redirect Convert audiences to members and donors: Tools: - Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision - Facebook: https://www.adobe.com/express/learn/blog/facebook-business-page - YouTube: https://www.youtube.com/watch?v=SwycVhTHFbw - Tiltify: https://tiltify.com/ - Tessitura: https://www.tessituranetwork.com/ - Google Analytics (UTM): https://mcgaw.io/blog/dummies-guide-utm-tracking/ Elevate reputation as ____ organization Tools: - Market research: https://www.askattest.com/blog/articles/market-research-tools - Meltwater: https://explore.meltwater.com/brand-en?utm_medium=ppc&utm_source=google&utm_campaign=advertising-google-6497771244_78788294580&utm_term=g_kwd-5351417381_e_meltwater&utm_content=499567654032 Engage people in learning Tools: - Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision - Sprout Social: https://sproutsocial.com/ Inspire people Tools: - WordFly: https://www.wordfly.com/ - Google Analytics (UTM): https://mcgaw.io/blog/dummies-guide-utm-tracking/ - Google Analytics (event) - Sprout Social: https://sproutsocial.com/ Setting baseline and benchmarks for analytics: M+R Annual Benchmarks report: Mrbenchmarks.com Conversion rate benchmarks: https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/ Pew Research pewresearch.org/topic/internet-technology Museum Social Media Managers network: facebook.com/groups/musesocial MCN email list: mcn.edu/community/mcn-l Google Analytics most popular content: Behavior -> Site Content -> all pages Click page you are interested in to understand trends over time How do people find site: Acquisition -> overview Did a campaign work: Use UTMs: ga-dev-tools.web.app/campaign-url-builder/ Which campaigns sent traffic to my website: Acquisition -> Campaigns -> All Campaigns -> Secondary Dimension: Source/Medium What is the first thing people usually see on my website: Behavior -> Site Content -> Landing Pages SEO = Search Engine Optimization Google Search Console Insights: search.google.com/search-console/insights What do people search on my site? Behavior -> Site Search ->. Search Terms Which campaigns are contributing to my revenue goals: Conversions -> Goals -> Goal Completions Google Data Studio: https://datastudio.google.com/u/0/ Connect a variety of data sets: Google Analytics Google Ads Google Sheets / CSV / database How fast does our website load? developers.google.com/speed

      Started by: rdrout18

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    • 4 years ago

      rdrout18

    • November 16th Toolkit: Building Digital Strategies and Interpreting Social Media Presenter: Acacia Berry, Founder, Archaeological Analytics Drawing digital audiences: Attract traffic - Brand Awareness - Expand Audience Convert traffic - Revenue - ​​https://adoric.com/blog/25-hacks-to-convert-your-traffic-into-leads-and-sales/ - Engagement Return traffic - Repeat Customers - Returned Visitors Process of Drawing Digital Audience - Referrals - SEO - https://developers.google.com/search/docs/beginner/seo-starter-guide - Social Organizing a Marketing Team - Brand Identity - https://blog.hubspot.com/agency/develop-brand-identity - Content Management & Scheduling - Analytics - Determining your potential users/audience: https://blog.hubspot.com/marketing/social-media-target-audience#:~:text=A%20social%20media%20target%20audience%20is%20a%20group%20of%20people,be%20interested%20in%20your%20product. Call to Actions (CTAs) - https://www.successagency.com/growth/2017/01/04/10-ways-clickable-call-action/ - Committal CTAs - Non-committal CTAs Content Management System - https://www.investopedia.com/best-social-media-management-software-5087716 Types of Social Promotion: - Organic content - Paid campaign Social KPI’s: - Facebook - https://sproutsocial.com/insights/facebook-metrics/ --Reach --Page Views --Profile visits --Likes/reactions, comments, shares, link clicks - Instagram - https://later.com/blog/understanding-instagram-analytics/ --Reach/profile views --Impressions --Interactions --Different formats: posts, stories, lives, reels -Twitter - https://sproutsocial.com/insights/twitter-metrics/ --Impressions --Profile visits --Engagement rate --Replies, likes, retweets link clicks, followers - YouTube - https://creatoracademy.youtube.com/page/lesson/engagement-analytics --Post views --Traffic sources --Audience --Interactions Finding Analytics: Facebook: - Scheduling software: Buffer - https://buffer.com/ - Website platform: Wordpress - https://wordpress.com/ Twitter: - Scheduling Software: Hootsuite - https://www.hootsuite.com/ - Website platform: Squarespace - https://www.squarespace.com/ Instagram: - Scheduling Software: Sprout - https://sproutsocial.com/ - Website platform: Drupal - https://www.drupal.org/ YouTube: - Scheduling Software: Later - https://later.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand-later-scheduler-exact&gclid=CjwKCAiAp8iMBhAqEiwAJb94z_p1yXYhEyqOzKrzs4cNTgZv0aITfEkIr_Agma4nQGWgvcNuB_0TchoC84AQAvD_BwE - Website platform: Wix - https://www.wix.com/ Digital Cultural Heritage Platforms: @archeanalytics @usartifacts @openartifactusa

      Started by: rdrout18

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    • 4 years ago

      rdrout18

    • November 11th Toolkit: Creating An Analytics Toolbox to Evaluate Museums Presenter: Elena Villaespesa, Assistant Professor, Pratt Institute, Faculty Associate Director, DX Center @elenustika artsmetrics.com User research and evaluation methods: https://www.nngroup.com/articles/which-ux-research-methods/ Methods and Tools: Digital Analytics: https://hbr.org/2017/05/whats-your-data-strategy Recordings Crazyegg: https://www.crazyegg.com/overview Hotjar: https://www.hotjar.com/tour/ Clicktale: https://uxmag.com/articles/clicktale-review Smartlook: https://help.smartlook.com/en/articles/3244441-what-is-smartlook-and-what-can-it-be-used-for Heatmaps and scrollmaps: Crazyegg: https://www.crazyegg.com/overview Hotjar: https://www.hotjar.com/tour/ Clicktale: https://uxmag.com/articles/clicktale-review Smartlook: https://help.smartlook.com/en/articles/3244441-what-is-smartlook-and-what-can-it-be-used-for Usability testing: Zoom: https://www.shanedoyle.io/post/unmoderated-usability-testing-with-zoom A/B testing: Optimizely: https://www.optimizely.com/optimization-glossary/ab-testing/ Google Optimize: https://support.google.com/optimize/answer/6197440?hl=en#zippy=%2Cin-this-article Eye-tracking: https://www.tobii.com/group/about/this-is-eye-tracking/ Card sorting: https://www.uxmatters.com/mt/archives/2010/09/dancing-with-the-cards-quick-and-dirty-analysis-of-card-sorting-data.php Interviews: https://www.rev.com/blog/analyze-interview-transcripts-in-qualitative-research Surveys: https://www.qualtrics.com/experience-management/research/analysis-reporting/ User journey maps: https://www.pointillist.com/blog/what-is-customer-journey-analytics/ Web analytics: Google Analytics: https://blog.hubspot.com/marketing/google-analytics Omniture: https://www.brainlabsdigital.com/blog/omniture-beginners-tutorial/ Adobe Analytics: https://business.adobe.com/products/analytics/adobe-analytics.html From data to design: https://mw19.mwconf.org/paper/the-mets-object-page-towards-a-new-synthesis-of-scholarship-and-storytelling/ Pratt DX Center projects: https://prattdx.org/services/

      Started by: rdrout18

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    • 4 years ago

      rdrout18

    • November 4th Toolkit: Audiences and Analytics – Get Inspired! Presenters: Emily Robertson, Independent Consultant, Studio Robertson, Massachusetts: https://www.studiorobertson.net/ Arturo Garcia, Manager of Marketing and Communications, Museum of Photographic Arts, California: https://www.linkedin.com/in/arturogarciasierra/ Explanation of data analytics: https://www.mastersindatascience.org/learning/what-is-data-analytics/ How museums use data: https://www.museumnext.com/article/big-data-and-museums/ https://searchbusinessanalytics.techtarget.com/feature/Museums-and-data-A-powerful-combination https://medium.com/museum-tech-trends/how-7-museums-used-data-analytics-to-fix-real-problems-5065c287e7a3 Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision https://blog.hubspot.com/marketing/google-analytics Digital Survey Tools: https://www.techradar.com/best/best-survey-tools Tracking sheet for average engagement (social media) -- fields are completed with formulas; there is also an explainer of how it works on the second tab Optimization report -- completed with notes on how to journal at each stage

      Started by: rdrout18

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    • 4 years ago

      rdrout18

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