Managing Website Projects | Module 4

Technical Workshop 2: Setting Content Priorities

July 21, 2021 | 11:00am PT, 2:00pm ET
Intermediate Level
Presenter: Despi Mayes, Founder & Lead Strategist, Bluebird, Indianapolis, IN
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Description: Join this session to learn about methods to streamline content planning with helpful tracking tools. Plus, we’ll practice ways to identify content gaps, find creative ways to fill them, and explore innovative ways to tell stories online without breaking the budget. 

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Despi Mayes
Founder & Lead Strategist
Bluebird
Indianapolis, IN 

Despi Mayes is the founder and lead strategist of Bluebird, a marketing consultancy focused on serving solopreneurs, startups, and non-profits. Her marketing career has spanned nearly two decades and crisscrossed through nonprofits, consumer brands, agencies, and the startup world. She has led digital marketing and interactive technology projects in collaboration with museums ranging from the Terre Haute Children’s Museum to the Musée du Louvre, plus many corporate clients from local farms to Fortune 500 companies.
Despi is a below-average guitar player, an above-average mixologist, loves beekeeping, prefers listening to music on vinyl, and reading books in hard copy. She also founded Give and Take Indy in 2019, a completely volunteer-led effort helping neighbors in Indianapolis facing food insecurity by hosting mini food pantries. In 2021, Give and Take Indy is in 4 neighborhoods and has launched a community donation garden.

 

 

 

Sessions and Workshops in Module 4: Managing Website Projects

A woman with short, gray hair has her face resting on her hand as she sits at her computer.

INTRO SESSION

  Get Inspired  

Beginner Level: Join this session to hear from museum professionals who have managed website projects through times of great change using teams of volunteers, in-house staff and community partners. 

Presenters: Cathy Saunders, Lighting the Way Coordinator, New Bedford Whaling Museum, and Dr. Fran Kaplan, Co-Founder, Nurturing Diversity Partners and consultant, America’s Black Holocaust Virtual Museum

 

A woman with several silver necklaces and a black shirt smiles while in an office space.

TEch Workshop 1

Plan for Success

Beginner Level: What do you need to get started with a website project? Drop in on this workshop to access easy-to-follow, step-by-step processes that include helpful guides and checklists for goal setting, project phases, and team-building…even if you are a staff of one.

Presenter: Despi Mayes, Founder & Lead Strategist, Bluebird, Indianapolis, IN

A woman with several silver necklaces and a black shirt smiles while in an office space.

TEch Workshop 2

Setting Content Priorities

Intermediate Level: Join this session to learn about methods to streamline content planning with helpful tracking tools. Plus, we’ll practice ways to identify content gaps, find creative ways to fill them, and explore innovative ways to tell stories online without breaking the budget. 

Presenter: Despi Mayes, Founder & Lead Strategist, Bluebird, Indianapolis, IN

A woman with several silver necklaces and a black shirt smiles while in an office space.

Tech Workshop 3

Managing the Project

Advanced Level: Join us this week to get the inside scoop on how to manage technical resources with confidence. We’ll identify common pitfalls that derail web projects and how to prevent or solve them. Learn how to plan a successful website launch and tackle post-launch maintenance.

Presenter: Despi Mayes, Founder & Lead Strategist,  Bluebird, Indianapolis, IN