[rdrout18]

Presenter:
Elena Valentine
elena@skillscout.me
LinkedIn.com/in/elenavalentine1/
Instagram: @skillscoutjobs

Skillscout – Video Planning & Distribution: https://www.skillscout.com/#0

Layers of a Typical Video:
Layer 1: Interviews
Comprehensive blog post on making interview videos: https://www.vidyard.com/blog/interview-videos/
Layer 2: Music:
Comprehensive blog post on choosing music: https://www.vidyard.com/blog/background-music-for-video/
Also talks about licensing issues with using music etc.
Layer 3: B-roll:
Affordable or free B-roll websites: https://www.studiobinder.com/blog/free-b-roll-footage/
Comprehensive explanation of B-roll: https://invideo.io/blog/b-roll/

Level 1: Production Lite
SkillScout Production Lite Tutorials: http://www.workwithskillscout.com/tutorials.html
Level 2: Full Scale Production

Film Project Flow:
Kickoff & Discover
Questions your audience is wondering about
Empathy mapping: big goals, target audience – what do they think, feel, do and say?
Pre-Production
Deciding whether it is a level 1 or level 2 video
SkillScout planning form: https://skillscout-video.typeform.com/to/ncKvSL?typeform-source=www.google.com
SkillScout resources such as ‘recipe’ cards for different types of videos: http://www.workwithskillscout.com/tutorials.html

Production
Post-Production
Share
How to use and upload to popular social media platforms:
YouTube: https://www.wix.com/blog/2019/02/how-to-upload-video-youtube-guide/
Snapchat: https://businesshelp.snapchat.com/s/article/upload-top-snap?language=en_US
Instagram: https://www.youtube.com/watch?v=decByAh199o
TikTok: https://www.makeuseof.com/tag/how-to-use-tiktok-tips-for-beginners/
How to make your videos searchable:
How to use hashtags on YouTube: https://www.youtube.com/watch?v=Z4MQu3vOT0g
Optimizing video for search: https://www.wordstream.com/blog/ws/2017/06/02/video-seo
How to collaborate with microinfluencers: https://www.ifluenz.com/blog/2019/12/13/instagram-micro-influencers/

How to recycle and repurpose video content for versatility: post on how to use your videos across multiple platforms: https://later.com/blog/repurpose-video-content
How to create a content calendar:
Tips for creating one: https://www.lianatech.com/resources/blog/10-tips-for-creating-a-content-calendar.html
Tips and Templates: https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/

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