[rdrout18]

Presenters:
Emily Robertson, Independent Consultant, Studio Robertson, Massachusetts: https://www.studiorobertson.net/
Arturo Garcia, Manager of Marketing and Communications, Museum of Photographic Arts, California: https://www.linkedin.com/in/arturogarciasierra/

Explanation of data analytics: https://www.mastersindatascience.org/learning/what-is-data-analytics/

How museums use data:

Big Data and Museums

https://searchbusinessanalytics.techtarget.com/feature/Museums-and-data-A-powerful-combination
https://medium.com/museum-tech-trends/how-7-museums-used-data-analytics-to-fix-real-problems-5065c287e7a3

Google Analytics:
https://analytics.google.com/analytics/web/provision/#/provision
https://blog.hubspot.com/marketing/google-analytics

Digital Survey Tools:
https://www.techradar.com/best/best-survey-tools

Tracking sheet for average engagement (social media) — fields are completed with formulas; there is also an explainer of how it works on the second tab
Optimization report — completed with notes on how to journal at each stage

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