[rdrout18]

Presenter: Elena Villaespesa, Assistant Professor, Pratt Institute, Faculty Associate Director, DX Center @elenustika artsmetrics.com
User research and evaluation methods: https://www.nngroup.com/articles/which-ux-research-methods/

Methods and Tools:
Digital Analytics: https://hbr.org/2017/05/whats-your-data-strategy
Recordings
Crazyegg: https://www.crazyegg.com/overview
Hotjar: https://www.hotjar.com/tour/
Clicktale: https://uxmag.com/articles/clicktale-review
Smartlook: https://help.smartlook.com/en/articles/3244441-what-is-smartlook-and-what-can-it-be-used-for
Heatmaps and scrollmaps:
Crazyegg: https://www.crazyegg.com/overview
Hotjar: https://www.hotjar.com/tour/
Clicktale: https://uxmag.com/articles/clicktale-review
Smartlook: https://help.smartlook.com/en/articles/3244441-what-is-smartlook-and-what-can-it-be-used-for
Usability testing:
Zoom: https://www.shanedoyle.io/post/unmoderated-usability-testing-with-zoom
A/B testing:
Optimizely: https://www.optimizely.com/optimization-glossary/ab-testing/
Google Optimize: https://support.google.com/optimize/answer/6197440?hl=en#zippy=%2Cin-this-article
Eye-tracking: https://www.tobii.com/group/about/this-is-eye-tracking/
Card sorting: https://www.uxmatters.com/mt/archives/2010/09/dancing-with-the-cards-quick-and-dirty-analysis-of-card-sorting-data.php
Interviews: https://www.rev.com/blog/analyze-interview-transcripts-in-qualitative-research
Surveys: https://www.qualtrics.com/experience-management/research/analysis-reporting/
User journey maps: https://www.pointillist.com/blog/what-is-customer-journey-analytics/

Web analytics:
Google Analytics: https://blog.hubspot.com/marketing/google-analytics
Omniture: https://www.brainlabsdigital.com/blog/omniture-beginners-tutorial/
Adobe Analytics: https://business.adobe.com/products/analytics/adobe-analytics.html
From data to design: https://mw19.mwconf.org/paper/the-mets-object-page-towards-a-new-synthesis-of-scholarship-and-storytelling/

Pratt DX Center projects: https://prattdx.org/services/

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