[gabriellem]

Presenters:
Melissa Kiewiet, Director of Development and Community Engagement, Dyckman Farmhouse Museum, New York
Emily Stone, Naturalist / Education Director, Cable Natural History Museum, Wisconsin

From Melissa Kiewiet’s presentation:

Managing Social Media:
Hootsuite, https://www.hootsuite.com/
Helped to create social media strategy document for content creation
Social Media Marketing for Dummies (2012)
Museum Social Media Managers Facebook Group

Using animals or stuffed animals sort of as mascots for the museum

Pulling in memes that can relate to what audiences know, recognize, or are interested in
(ex. cold Bernie Sanders on the porch of the farmhouse)

T-shirts or merchandise that trace back to the institution
Some printing options:
Vistaprint
StickerMule
CustomInk

Dyckman Farmhouse Alliance Links:
Website, http://www.dyckmanfarmhouse.org
Instagram, http://www.instagram.com/dyckmanfarmhouse
Facebook, http://www.facebook.com/DyckmanFarmhouseMuseum
Twitter, http://www.twitter.com/dyckmanfarm
LinkedIn, https://www.linkedin.com/company/dyckman-farmhouse-museum
Youtube, https://www.youtube.com/channel/UCxoCG3iYjUKUYYea-Kebr7w

From Emily Stone’s presentation:

Audacity Audio Editor, https://www.audacityteam.org/

Powerpoint for videos
Create Powerpoint > Slide Show > Record Slide Show

Canva, https://www.canva.com/
Templates for various products – Informational flyers, Facebook posts, Instagram posts, newsletters, etc.

Boosting Facebook events as ads for awareness

Using social media hashtags
#Museum30
Hashtags can be used to tie posts to specific topics or interests; those viewing the hashtag can find your content

Linktree, https://linktr.ee/
“Find at the link in our profile”, “click the link in bio”
One central link that organizations can use to compile all important links and social media
Can be used to highlight important events, blog posts, etc.

Cable Natural History Museum Links:
Website, http://www.cablemuseum.org
Instagram, http://www.instagram.com/cable.natural.history.museum
Facebook, http://www.facebook.com/CableNaturalHistoryMuseum
Twitter, https://twitter.com/CableNHMuseum
Youtube, https://www.youtube.com/user/CableMuseum/featured

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