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November 16, 2021 at 1:49 am #4753rdrout18
Presenter: Acacia Berry, Founder, Archaeological Analytics
Drawing digital audiences:
Attract traffic
– Brand Awareness
– Expand Audience
Convert traffic
– Revenue – https://adoric.com/blog/25-hacks-to-convert-your-traffic-into-leads-and-sales/
– Engagement
Return traffic
– Repeat Customers
– Returned VisitorsProcess of Drawing Digital Audience
– Referrals
– SEO – https://developers.google.com/search/docs/beginner/seo-starter-guide
– SocialOrganizing a Marketing Team
– Brand Identity – https://blog.hubspot.com/agency/develop-brand-identity
– Content Management & Scheduling
– Analytics
– Determining your potential users/audience: https://blog.hubspot.com/marketing/social-media-target-audience#:~:text=A%20social%20media%20target%20audience%20is%20a%20group%20of%20people,be%20interested%20in%20your%20product.Call to Actions (CTAs) – https://www.successagency.com/growth/2017/01/04/10-ways-clickable-call-action/
– Committal CTAs
– Non-committal CTAsContent Management System – https://www.investopedia.com/best-social-media-management-software-5087716
Types of Social Promotion:
– Organic content
– Paid campaign
Social KPI’s:
– Facebook – https://sproutsocial.com/insights/facebook-metrics/
–Reach
–Page Views
–Profile visits
–Likes/reactions, comments, shares, link clicks
– Instagram – https://later.com/blog/understanding-instagram-analytics/
–Reach/profile views
–Impressions
–Interactions
–Different formats: posts, stories, lives, reels
-Twitter – https://sproutsocial.com/insights/twitter-metrics/
–Impressions
–Profile visits
–Engagement rate
–Replies, likes, retweets link clicks, followers
– YouTube – https://creatoracademy.youtube.com/page/lesson/engagement-analytics
–Post views
–Traffic sources
–Audience
–Interactions
Finding Analytics:
Facebook:
– Scheduling software: Buffer – https://buffer.com/
– Website platform: WordPress – https://wordpress.com/
Twitter:
– Scheduling Software: Hootsuite – https://www.hootsuite.com/
– Website platform: Squarespace – https://www.squarespace.com/
Instagram:
– Scheduling Software: Sprout – https://sproutsocial.com/
– Website platform: Drupal – https://www.drupal.org/
YouTube:
– Scheduling Software: Later – https://later.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand-later-scheduler-exact&gclid=CjwKCAiAp8iMBhAqEiwAJb94z_p1yXYhEyqOzKrzs4cNTgZv0aITfEkIr_Agma4nQGWgvcNuB_0TchoC84AQAvD_BwE
– Website platform: Wix – https://www.wix.com/Digital Cultural Heritage Platforms:
@archeanalytics
@usartifacts
@openartifactusa- This topic was modified 3 years ago by rdrout18.
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